3 revenue funnels you need!
I’m 100% the person who needs to see the example of something. Show me what good looks like so I can re-create it and get ideas for myself. Who’s with me? If you are, then this blog is for youuuu! I’m sharing some of my favorite marketing funnel example recipes with you so you can see:
- What good looks like
- A checklist of the items you need to build and in what order (after making myself crazy like a million times)
- How these funnels align with the buyer’s journey
In your best Justin Timberlake voice: ya ready?
what is a marketing funnel?
I’ve already written a much more comprehensive blog about this, and if you haven’t read it yet, I def recommend doing that ASAP. But a quick primer: a funnel is simply the combination of marketing and sales that drives your customer through the buyer’s journey. That’s the most barebones definition I can give.
tools of the trade for success
You know that saying “A poor workman blames his tools for failure.”? Screw that saying. It’s true that you can’t fix bad solutions, a disinterested market or bad execution with tools, but the right tech stack can mean a world of difference in terms of interest, nurturing and convenience.
For basic marketing funnels, you will need:
- Landing pages
- Lead magnets
- Automations
Bonus points if you also have:
- A webinar tool
- Social media schedulers
- CRM software for direct sales
- A scheduling tool like Calendly
the recipes
Now that you’ve got your tech on poinnnnt, here are some “recipes” for amazing funnels that can help you start to accomplish those biz goals. Let’s do this!
THE LEAD GEN RECIPE
FUNNEL ALIGNMENT: Top of funnel (TOFU)
TIME: 5 hours GOAL: List building
INGREDIENTS:
- Social/ads
- Lead magnet
- Landing page + thank you page
- Workflow
PROCESS
- Build your lead magnet first.
- Build your landing + TY pages
- Create an asset delivery email
- Build and test your workflow
What that looks like:
THE TRIPWIRE RECIPE
FUNNEL ALIGNMENT: Top of Funnel (TOFU) / Middle of Funnel (MOFU) Note: This funnel assumes you have your product/service built out.
TIME: 10 hours GOAL: Activate Buyers
INGREDIENTS:
- Social/ads
- Tripwire + order bump
- Landing Page + thank you page
- Workflow
- Delivery email
PROCESS
- Build your landing + TY pages
- Build an order bump page
- Create an asset delivery email
- Build and test your workflow
What that looks like:
THE HIGH TICKET RECIPE
FUNNEL ALIGNMENT: Bottom of Funnel (BOFU)
Note: This funnel assumes you have your product/service built out.
TIME: 15 hours GOAL: Close high-ticket sale
INGREDIENTS:
- Nurture emails
- Educational assets
- Webinar or scheduling tool
- Landing + TY pages
- Demo videos
- Case studies/testimonals
- Social ads and/or email list
PROCESS
- Create your assets.
- Build your nurture emails
- Create your thank you pages
- Build your landing/ sales pages
- Build out/test your workflow.
What that looks like:
wrapping up
I hope this article was incredibly helpful in getting you started with your next marketing funnel. IF you felt a little bit of the overwhelmies sneaking up on you, that’s okay. You can do it. But if you REALLY feel the overwhelmies taking over your life, that’s still okay. I can help.
